Providing Lesotho's Children with Keys to the World

This is the story of our efforts to end the vicious cycle of poverty, disease, inadequate education, and early death
in a remote rural community in Lesotho, Africa, by providing quality education and life skills
to the young children there. Join us on our journey ...

Friday, May 14, 2010

Contest: Write a Google Ad for Laptops to Lesotho

Here's the challenge: Write the best ever Goggle ad for Laptops to Lesotho, something that will make people want to click on the ad and see what we're all about.

Here's the catch: Google has very tight space restrictions, with a limited number of characters per line, including spaces and punctuation.
Title: 25 characters
Text Line 1: 35 characters
Text Line 2: 35 characters

Here's my feeble attempt:
Help African Children
Give hope to Lesotho children thru
better educational opportunities
This ad has gotten people to click on it 28 times out of 15,269 views. Can you do better?

Are you up for a challenge? Sharpen your pencils and give it your best shot. Submit entries as Comments to this message, and if they are approved, we'll post them on Google. The winner will be the one who gets the best percentage of clicks per view.


  1. From Vicki Penwell, in Alaska:

    Laptops to Lesotho
    A small way to help an African
    child make big dreams come true

  2. Well, the Google Ad campaign is over. For the $100,our ad was viewed over 270,000 times,and we got 603 visits to our website.

    There is no evidence of any donations as a result of the ad, though ... Bummer!

    Vicki's ad had a "click through rate" (CTR) of 0.18%:
    * Laptops to Lesotho
    * A small way to help an African
    * child make big dreams come true

    One of my ads had a CTR of 0.30%:
    * Help African Children
    * Give hope & tools to achieve their
    * dreams w/ laptops & internet access

    Nobody else contributed ads.


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