Providing Lesotho's Children with Keys to the World

This is the story of our efforts to end the vicious cycle of poverty, disease, inadequate education, and early death
in a remote rural community in Lesotho, Africa, by providing quality education and life skills
to the young children there. Join us on our journey ...

Tuesday, July 27, 2010

Modifying our Tagline

From all I've read about taglines (the latest buzzword for slogan), they should be short, preferrably 6 words or less, and, they shouldn't use words like 'hope' that are too over-used and not specific enough.

With that in mind, I proposed to the Board that we change our current tagline, "Opening doors of hope with keys to the world" to:

"Providing Keys to the World"
Or, how about
"Children Receive Keys to the World"?

What do you think?