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Tuesday, July 27, 2010

Modifying our Tagline

From all I've read about taglines (the latest buzzword for slogan), they should be short, preferrably 6 words or less, and, they shouldn't use words like 'hope' that are too over-used and not specific enough.

With that in mind, I proposed to the Board that we change our current tagline, "Opening doors of hope with keys to the world" to:

"Providing Keys to the World"
Or, how about
"Children Receive Keys to the World"?

What do you think?

-Janissa

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